the gbk academic expert collective

Access peer-reviewed thinking on your most complex marketing strategy questions. Submit your question and we'll route it to one or two leading academics from our curated collective — you'll receive a substantive point of view within 48 hours.

how it works
three steps to an academic POV
Step 01
submit your question

Describe your marketing strategy challenge or research question using the form below. No question is too specific.

Step 02
we route to the right expert

GBK matches your question to 1–2 collective members based on subject matter fit and academic expertise.

Step 03
receive your POV

Your GBK contact follows up directly with a substantive academic perspective — and where relevant, a proposed research approach.

example questions
what clients ask us
"What does the research say about optimal ad frequency for building brand memory in a low-attention category?"
"How should we think about measuring brand equity in a market where consumers have low category involvement?"
"Is there academic evidence for the effectiveness of loyalty programs in driving incremental spend vs. rewarding existing behavior?"
"What segmentation approaches are most predictive of actual purchase behavior vs. stated intent?"

submit your question

All submissions are reviewed by the senior GBK team and their academic collective. You'll hear back within 48 hours.